Case study — Astro · GSAP
Mario Catena
About the project
Mario Catena is a psychologist based in Zaragoza who needed a website that reflected how he works: approachable, transparent and free from the cold, hard-sell tone of many professional service websites. The goal was clear: build trust from the very first second and make it easy for visitors to take the step of getting in touch.
The challenge
The previous design conveyed a product-like image rather than human support. We needed a sober visual language with strong SEO to capture local searches, without losing warmth or slipping into a salesy tone.
Previous design — product image vs human support
Service segmentation
Content was structured by profiles (individual, adolescents, couples, families) so each visitor could quickly identify with their own situation, instead of finding generic service copy.
"How can I help you" section — adults / adolescents / couples / families
Specialized services system
A reusable card system for specialties, designed to scale easily if Mario adds new services.
Specialties grid — scalable card system
Trust & social proof
Real patient testimonials were integrated prominently, reinforcing the transparency the brand sought to convey.
Real testimonials integrated prominently
Contact
The form was designed as the centerpiece of the site, with Astro Actions and Resend handling submission directly and friction-free, also integrated with Google Ads conversion events to measure real impact.
Central form with Astro Actions + Resend + Google Ads conversions
Results
The result was a noticeably faster website, with improvements in accessibility and SEO. Several patients have directly told him how much they like the new site.
mariocatena.com — opens in new tab