Case study — Astro · GSAP
Mario Catena
About the project
Mario Catena is a psychologist in Zaragoza who needed a warm, transparent digital space that conveyed his human approach without corporate coldness or pushy sales tactics.
The challenge
The main goal was to convey warmth and professionalism without falling into the cold or overly institutional tone of many healthcare sites. We designed a clean, accessible, and locally optimized interface that makes patients feel supported right from the first click.
Service segmentation
Profile-based navigation (adults, teens, couples, and families) so visitors instantly resonate with their situation, replacing generic copy with clear answers.
Scalable specialties
A modular, reusable card grid for specialties, built to seamlessly incorporate new services without breaking visual consistency.
Social proof & trust
Prominent integration of authentic patient testimonials to provide transparency when choosing a mental health professional.
Direct contact
Centralized form built with Astro Actions and Resend for smooth conversion, linked with Google Ads events to track actual impact.
Results
A significantly faster, accessible, and locally ranked site, highly valued by both the practitioner and new incoming clients.
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