Case study — Astro · GSAP
Vueling
About the project
Collaboration with Vueling’s product team for a campaign landing. Goal: turn paid traffic into bookings with minimal friction, without sacrificing brand or accessibility.
Conversion-led design
Ruthless hierarchy: value prop above the fold, social proof and CTA always visible. Fields were cut and contrast tuned to pull the eye to the primary action.
Hero — pitch + CTA with no distractions
Responsive pixel-perfect
Faithful Figma implementation with crafted breakpoints and fluid type. Tested on real devices to prevent layout shifts at checkout’s critical moment.
Responsive — no jumps in booking flow
Speed as a feature
Over-90 Lighthouse: optimized images, swap display fonts and minimal JS. Every millisecond matters when users tab between airlines.
Integrated analytics
Conversion and scroll events mapped for marketing. The landing tells performance which creatives retain and where the funnel drops, without adding client weight.
Measurement — funnel visible for growth team
Results
Lightweight, consistent across devices and ready to iterate creatives. Reusable tech base for future campaigns without rewrites.
vueling.com — opens in new tab